| Day 1 (14th October 2008) |
| 9.15
am |
|
Registration and Coffee |
| |
| 9.45
am |
|
Welcome & Key Note Address |
| Positioning India |
| 10.00 am |
|
Riding the challenge of the Medical Tourism Opportunity |
| • |
|
Capitalizing on the West’s healthcare crisis |
| • |
|
Current healthcare system problems in mature market creating MT opportunities for India |
| • |
|
Medical Tourism: Destination India |
| • |
|
How to position India as a top global healthcare destination? |
| • |
|
Overcoming challenges obstructing the growth of India’s medical tourism industry |
| • |
|
Overcoming cultural diversity challenges |
 |
|
Vishal Bali
Chief Executive Officer
Wockhardt Hospitals |
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| |
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| |
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|
| 10.30 am |
|
Medical Tourism Journey from Destination India to Brand India |
| • |
|
Medical Tourism overview |
| • |
|
Making “Brand India” bigger |
| • |
|
Importance of perception of destination |
| • |
|
India as destination – Heritage to Health |
| • |
|
Explore and expose opportunities and challenges |
| • |
|
Managing competition, focusing on right objectives. Creating win-win result |
 |
|
Dr. Prem Jagyasi,
Chief Strategic Officer
Medical Tourism Association |
 |
| |
|
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| |
|
|
| 11.00
am |
|
Whither Medical Tourism India? |
| • |
|
Why do projections of uptake of the “Indian Alternative” remain a pipedream? - A Facilitators Perspective |
• |
|
Projections from the McKinsey CII Report; where we needed to be and where are we? |
| • |
|
How cognizant are the players (Hospitals, Government, Corporate Sector and Facilitators) of the challenges that face them |
| • |
|
Is enough being done to bridge the gap between projections and reality? |
| • |
|
"There is enough business to go around for all of us - Lets act in tandem and not at cross purposes with each other” - TRUE OR FALSE" |
| • |
|
A Critical Path Analysis of an emergent strategy to put the Process back on the rails. |
 |
|
Zahid Hamid
Chief Executive Officer
EuroMedical Tours |
 |
| |
|
|
| |
|
|
| 11.30
am |
|
Morning Refreshments |
| Regulatory Issues |
| 12.00
pm |
|
Critical role of Government in the Key Areas |
| • |
|
How can the Government Help Your Business? |
| • |
|
Defining government role in supporting booming sector |
| • |
|
Infrastructure - How to overcome traffic and hurdles to ensure quality healthcare services |
| • |
|
How Government of India can help in overcoming legal & psychological barriers in western countries by facilitating bilateral talks |
| • |
|
Indigenous Technology – How Government can help indigenous technology initiatives to make India’s Medical Tourism Initiatives more attractive. |
| • |
|
Privacy of Patient Information |
 |
|
Dr. G S K Velu,
Managing Director
Trivitron Group of Co. |
 |
| |
|
|
| Resource Planning |
| 12.30
pm |
|
Need for a Trendsetting Educational System to take on the Load |
| • |
|
Medical Education - Demand and supply situation of human resources in the healthcare sectors |
| • |
|
Develop, train and engineer a revolution in healthcare processes and delivery system |
| • |
|
Customized education to satisfy the large requirement of healthcare professional |
 |
|
S. R. Dugal
Chairman
Institute of Clinical Research |
 |
| |
|
|
| |
|
|
| 1.00
pm |
|
Networking Luncheon |
| MT Promotion |
| 2.00
pm |
|
Class Strategies for Branding & Marketing for
Medical Tourism |
| • |
|
Propel India into untapped markets |
| • |
|
Creating ‘media hype’ |
| • |
|
Ensuring positive word of mouth promotion |
 |
|
Dr. Srinidhi Chidambaram
International Patient Services & SACH
Apollo Hospitals, Chennai |
 |
| |
|
|
| |
|
|
| 2.30
pm |
|
Promoting Medical Tourism Effectively on the Web |
| • |
|
Utilising the web for medical tourism marketing |
| • |
|
Influence of the web on patient choice |
| • |
|
Patient search behaviour |
| • |
|
Natural search v Paid for search |
| • |
|
Where to advertise? |
| • |
|
A winning medical tourism web site |
| • |
|
Impact of video |
| • |
|
Converting web enquiries |
 |
|
Philip Archbold,
Director Sales & Marketing
Treatment Abroad |
 |
| |
|
|
| |
|
|
| 3.00 pm |
|
Afternoon Refreshments |
| |
|
|
| 3.15
pm |
|
Opportunity for Medical Tourism in SEZ |
 |
|
Casey Teo
Sr. Vice President - Business Development
Marg Group |
| |
|
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| |
|
|
| Quality & Standardization |
| 3.45
pm |
|
Enforcing the Image Makeover of Medical Tourism in India |
| • |
|
Establishing credibility in foreign markets |
| • |
|
Accreditation : A tool for quality assurance and standardization |
| • |
|
Importance of accreditation |
 |
|
Dr. B. K. Rana,
Deputy Director
National Accreditation
Board for Hospitals & Healthcare Providers, Quality Council
of India |
 |
| |
|
|
| 4.15
pm |
|
Afternoon Refreshments
&
Closing Remarks |
| |
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